Strategic Marketing for Small Business Owners

Marketing shouldn’t feel like guesswork. When you work with me, you get a clear, caring partner who helps you build a marketing strategy that’s both intentional and aligned with your values.

Core Consulting Pillars

Brand & Positioning Strategy

Build messaging that resonates, rooted in your business story and vision.

Channel & Campaign Planning

Choose the right mix—social, email, content—and map campaigns that grow awareness and trust.

Performance & Analytics Framework

Set up simple, clear systems for tracking what matters—so you can adjust with confidence.

Specialties

🌱 Marketing Consultation

Get expert guidance—or learn how to lead your own marketing with confidence.

Not sure where to begin? Let’s start with a conversation. Our marketing consultations are designed to uncover your business goals, assess your current marketing efforts, and create a custom strategy that works for you—whether you’re hands-on or hands-off. You’ll walk away with clarity, direction, and next steps that feel right for where you are now. What’s included: •1:1 discovery session •Custom marketing roadmap •Optional learning plan (for DIY business owners) •Actionable recommendations across channels (social, email, web, SEO)

Build your strategy

📲 Social Media Strategy

Turn likes into leads with a plan designed to grow your presence.

We create custom social media strategies that help small businesses show up with purpose, connect with the right audience, and build consistent engagement. Whether you’re starting from scratch or looking to level up, we’ll guide you in choosing the right platforms, creating meaningful content, and tracking what works. What’s included: •Platform audit & recommendations •Monthly content strategy •Growth-focused engagement plan •Insights & performance review

Grow your social presence

🌸 Rebranding Consultation

Refresh your brand to reflect who you are—and where you’re going.

Rebranding is more than a new logo. It’s about aligning your identity with your vision and values. With over 10 years of experience leading successful rebrands, DWR Consulting helps small businesses create clear, cohesive branding that stands out and connects. We’ll guide you through every step of the process with strategy and intention. What’s included: •Brand audit & strategy session •Visual identity direction (colors, tone, feel) •Messaging framework (voice, tagline, positioning) •Launch and roll-out planning

Refresh your brand

✉️ Email Campaign Planning

Send emails that get opened, clicked, and remembered.

From welcome sequences to ongoing newsletters, we help you create email campaigns that do more than fill inboxes—they build relationships. With experience in platforms like HubSpot and Mailchimp, we’ll plan and write email flows that align with your goals and resonate with your audience. What’s included: •Email campaign planning & calendar •Audience segmentation strategy •Automated flows or single campaigns •Copywriting & optimization tips

Plan your next campaign